CMO Innovation Summit 2020 HK has ended

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CMO Innovation Summit 2020 HK

#1

Registration and Welcome Coffee

#2

Morning Conference Chair’s Opening Remarks | Ice Breaking Session

#3

Driving the CX Agenda: Accelerating CX Integration through Martech

#4

CASE STUDY A: REVENUE OPTIMIZATION | Re-adjusting your Marketing Strategy to Optimize New Revenue Generation During Critical Times

#5

CASE STUDY B: BUSINESS SURVIVAL STRATEGY | Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail

#6

Networking Coffee Break

#7

Bridging the Digital and Physical World: Developing a Strategic Roadmap for Digital Commerce During Physically Distanced Retailing

#8

Leveraging on AI and Data-Driven Marketing: Organizing and Sharing Data for Better CX

#9

Networking Lunch Break

#10

Winning Strategies in Account Based Marketing and CRM: Moving towards Generating a Higher Return on Investment (ROI)

#11

Changing Times: Building Loyal and Rewarding Relationships through Effective Storytelling and Innovative Content Marketing

#12

CASE STUDY C: STRATEGIC COLLABORATION | Staying Connected During Critical Times: How to Forge Internal and External Partnerships Aligned towards Marketing Objectives?

#13

Implementing Data Analytical Techniques in Achieving Collaborative Product Development

#14

Networking Tea Break

#15

Decoding the CX Ecosystem: Technology, Resources and Tools for Marketing Transformation

#16

CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS | Weathering the Storm: Minimizing the Impact on Purchase Decisions from Competing Channels

#17

Fast Tracking the New CMO: Trends in Building Swift Connections with Consumers

#18

Chairman’s Closing Remarks & End of Conference