Brick-and-mortar retailers and restaurants are dealing with the harsh realities of being placed under lockdown, as local governments enforce quarantine measures and restrict trips outdoors. Major retailers like Starbucks, Uniqlo, Nike and Apple have all temporarily shuttered their stores, while small and medium-size retailers are being hit particularly hard as foot traffic dwindles.
This session will explore the challenges CMOs and marketing leaders are facing right now and how they are focusing on surviving and building a strategic approach in mitigating risk.
From identifying the needs of a customer to his/her experience expectations, the CMO is tasked to bring all factors to reimagining the CX journey.
Building a team of passionate CX champions and data-crunchers to creators, the matrix includes fast evolving technology tools such as automated analytics. • How do CMOs constitute the resource and technology combine for a CX transformsation? • Which factors aid them to arrive at a ROI and Trade-off analyses? • Why do they choose the technologies and partners that they choose to work with?
