2020 seems like a year to move towards collaboration and CMO are in dire need from internal and external factors to grow and achieve business growth. This is necessary as threat of coronavirus pandemic, social unrest in Hong Kong, consumer behaviour, competition from online shopping, high rental costs and customer loyalty is becoming a major concern.
This session will be taking us further in deciding how clearer marketing goals, taking into consideration the challenges each stakeholder faces, contributes to better collaboration between CMOs and marketing teams, the C-suite and external stakeholders including providers.
