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CMO Innovation Summit 2020 HK has ended

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Thursday, June 4
 

8:30am PDT

Registration and Welcome Coffee
Thursday June 4, 2020 8:30am - 9:00am PDT

9:00am PDT

9:10am PDT

Driving the CX Agenda: Accelerating CX Integration through Martech
Customer experience is an essential component of any transformational journey and is interwoven into enterprises by relevant and adequate technology. Customer experience (CX) management is at the top of CMO’s agenda and the core part of organization’s digital transformation program.

Choosing the right technology and relevant business models that deliver seamless CX integration through effective use of data is critical element of your end-to-end CX strategy.

Thursday June 4, 2020 9:10am - 9:30am PDT

9:30am PDT

CASE STUDY A: REVENUE OPTIMIZATION | Re-adjusting your Marketing Strategy to Optimize New Revenue Generation During Critical Times
As we enter increasingly uncertain times, retaining revenue has become one of the primary battlegrounds for competing businesses. Whether you're focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology or sales, reaching the right target audience and improving conversions have become the utmost priority.

In this session, learn new and competitive marketing strategies to retain revenue during critical times.



Thursday June 4, 2020 9:30am - 10:00am PDT

10:00am PDT

CASE STUDY B: BUSINESS SURVIVAL STRATEGY | Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail
E-commerce, digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by coronavirus-related supply chain disruption.

This has created a boon for e-commerce marketers as an increasing volume of clientele migrate to online. During this session, you will learn best practices in e-commerce marketing in today's unprecedented digitally connected but physically distanced environment.

Thursday June 4, 2020 10:00am - 10:30am PDT

10:30am PDT

Networking Coffee Break
Thursday June 4, 2020 10:30am - 11:00am PDT

11:00am PDT

Bridging the Digital and Physical World: Developing a Strategic Roadmap for Digital Commerce During Physically Distanced Retailing
Brick-and-mortar retailers and restaurants are dealing with the harsh realities of being placed under lockdown, as local governments enforce quarantine measures and restrict trips outdoors. Major retailers like Starbucks, Uniqlo, Nike and Apple have all temporarily shuttered their stores, while small and medium-size retailers are being hit particularly hard as foot traffic dwindles.

This session will explore the challenges CMOs and marketing leaders are facing right now and how they are focusing on surviving and building a strategic approach in mitigating risk.



Thursday June 4, 2020 11:00am - 11:30am PDT

11:40am PDT

Leveraging on AI and Data-Driven Marketing: Organizing and Sharing Data for Better CX
Creating data-informed content drives better experience. Current marketing analytical tools and AI has can sieve through immense amount of data generated. This session will help CMOs and marketing leaders to identify the right customer data management and technology components in progressing towards acheiving CX targets. How far can data management technology assist in managing customer data?

Thursday June 4, 2020 11:40am - 12:00pm PDT

12:00pm PDT

Networking Lunch Break
Thursday June 4, 2020 12:00pm - 1:20pm PDT

1:20pm PDT

Winning Strategies in Account Based Marketing and CRM: Moving towards Generating a Higher Return on Investment (ROI)
Platforms for customer communication are many and still growing. LinkedIn, Faceboook, Twitter, Instagram are the most widely used. But, how do you get the most out of your CRM database? As adoption of Account-Based Marketing (ABM) continues to grow, ABM is helping companies to improve deal size, sales and marketing and enhancing revenue. Not only that ABM identifies target accounts that are most likely to result in closed sales with significant revenue.

Thursday June 4, 2020 1:20pm - 1:40pm PDT

1:40pm PDT

Changing Times: Building Loyal and Rewarding Relationships through Effective Storytelling and Innovative Content Marketing
Creating and managing marketing campaigns with a compulsive story is a daunting challenge. Efforts in understanding the issues underlying content creation is now gaining traction.

Creators become savvier and more open-minded about how technology can help them tell great stories help solve content crisis. This session will be stressing on CMOs prioritizing the creative abilities combined with designing campaigns to match. How could CMOs ensure that their audiences see their brands as credible providers of information and utility?



Thursday June 4, 2020 1:40pm - 2:10pm PDT

2:10pm PDT

CASE STUDY C: STRATEGIC COLLABORATION | Staying Connected During Critical Times: How to Forge Internal and External Partnerships Aligned towards Marketing Objectives?
2020 seems like a year to move towards collaboration and CMO are in dire need from internal and external factors to grow and achieve business growth. This is necessary as threat of coronavirus pandemic, social unrest in Hong Kong, consumer behaviour, competition from online shopping, high rental costs and customer loyalty is becoming a major concern.

This session will be taking us further in deciding how clearer marketing goals, taking into consideration the challenges each stakeholder faces, contributes to better collaboration between CMOs and marketing teams, the C-suite and external stakeholders including providers.

Thursday June 4, 2020 2:10pm - 2:40pm PDT

2:40pm PDT

Implementing Data Analytical Techniques in Achieving Collaborative Product Development
Put in place the right customer feedback loops, data gathering and insight-driven culture to become customer centric throughout the product development lifecycle.

Hear how Digital Solutions & Analytics business achieved co-development with customers as a new business strategy.



Thursday June 4, 2020 2:40pm - 3:00pm PDT

3:00pm PDT

Networking Tea Break
Thursday June 4, 2020 3:00pm - 3:20pm PDT

3:20pm PDT

Decoding the CX Ecosystem: Technology, Resources and Tools for Marketing Transformation
From identifying the needs of a customer to his/her experience expectations, the CMO is tasked to bring all factors to reimagining the CX journey.

Building a team of passionate CX champions and data-crunchers to creators, the matrix includes fast evolving technology tools such as automated analytics.
•    How do CMOs constitute the resource and technology combine for a CX transformsation?
•    Which factors aid them to arrive at a ROI and Trade-off analyses?
•    Why do they choose the technologies and partners that they choose to work with?

Thursday June 4, 2020 3:20pm - 3:40pm PDT

3:40pm PDT

CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS | Weathering the Storm: Minimizing the Impact on Purchase Decisions from Competing Channels
Customers are overloaded with information, complex product and purchase channel information. During this session, you will learn the best practices in using data to predict and project possible consumer outcomes providing marketers with a powerful tool for minimize the impacts on reduced market activity during turbulent times.

Thursday June 4, 2020 3:40pm - 4:10pm PDT

4:10pm PDT

Fast Tracking the New CMO: Trends in Building Swift Connections with Consumers
Tracking your influencer communications over time to evaluate and build upon existing influencer relationships plays a critical role. This session will be discussing on methods to quantify and measure online influence in order to prove an influencer’s value to key stakeholders. Not only that, boost your most compelling content for the eyes of potential brand evangelists.

Thursday June 4, 2020 4:10pm - 4:40pm PDT

4:40pm PDT

Chairman’s Closing Remarks & End of Conference
Thursday June 4, 2020 4:40pm - 4:50pm PDT