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Thursday, June 4 • 3:20pm - 3:40pm
Decoding the CX Ecosystem: Technology, Resources and Tools for Marketing Transformation

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From identifying the needs of a customer to his/her experience expectations, the CMO is tasked to bring all factors to reimagining the CX journey.

Building a team of passionate CX champions and data-crunchers to creators, the matrix includes fast evolving technology tools such as automated analytics.
•    How do CMOs constitute the resource and technology combine for a CX transformsation?
•    Which factors aid them to arrive at a ROI and Trade-off analyses?
•    Why do they choose the technologies and partners that they choose to work with?

Thursday June 4, 2020 3:20pm - 3:40pm PDT