From identifying the needs of a customer to his/her experience expectations, the CMO is tasked to bring all factors to reimagining the CX journey.
Building a team of passionate CX champions and data-crunchers to creators, the matrix includes fast evolving technology tools such as automated analytics. • How do CMOs constitute the resource and technology combine for a CX transformsation? • Which factors aid them to arrive at a ROI and Trade-off analyses? • Why do they choose the technologies and partners that they choose to work with?
