Creating and managing marketing campaigns with a compulsive story is a daunting challenge. Efforts in understanding the issues underlying content creation is now gaining traction.
Creators become savvier and more open-minded about how technology can help them tell great stories help solve content crisis. This session will be stressing on CMOs prioritizing the creative abilities combined with designing campaigns to match. How could CMOs ensure that their audiences see their brands as credible providers of information and utility?
