CMO Innovation Summit 2020 HK has ended
Back To Schedule
Thursday, June 4 • 1:20pm - 1:40pm
Winning Strategies in Account Based Marketing and CRM: Moving towards Generating a Higher Return on Investment (ROI)

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Platforms for customer communication are many and still growing. LinkedIn, Faceboook, Twitter, Instagram are the most widely used. But, how do you get the most out of your CRM database? As adoption of Account-Based Marketing (ABM) continues to grow, ABM is helping companies to improve deal size, sales and marketing and enhancing revenue. Not only that ABM identifies target accounts that are most likely to result in closed sales with significant revenue.

Thursday June 4, 2020 1:20pm - 1:40pm PDT