Brick-and-mortar retailers and restaurants are dealing with the harsh realities of being placed under lockdown, as local governments enforce quarantine measures and restrict trips outdoors. Major retailers like Starbucks, Uniqlo, Nike and Apple have all temporarily shuttered their stores, while small and medium-size retailers are being hit particularly hard as foot traffic dwindles.
This session will explore the challenges CMOs and marketing leaders are facing right now and how they are focusing on surviving and building a strategic approach in mitigating risk.
