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Thursday, June 4 • 10:00am - 10:30am
CASE STUDY B: BUSINESS SURVIVAL STRATEGY | Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail

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E-commerce, digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by coronavirus-related supply chain disruption.

This has created a boon for e-commerce marketers as an increasing volume of clientele migrate to online. During this session, you will learn best practices in e-commerce marketing in today's unprecedented digitally connected but physically distanced environment.

Thursday June 4, 2020 10:00am - 10:30am PDT