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CASE STUDY A: REVENUE OPTIMIZATION
CASE STUDY B: BUSINESS SURVIVAL STRATEGY
CASE STUDY C: STRATEGIC COLLABORATION
CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS
PANEL DISCUSSION
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Thursday
, June 4
8:30am PDT
Registration and Welcome Coffee
9:00am PDT
Morning Conference Chair’s Opening Remarks | Ice Breaking Session
9:10am PDT
Driving the CX Agenda: Accelerating CX Integration through Martech
9:30am PDT
CASE STUDY A: REVENUE OPTIMIZATION | Re-adjusting your Marketing Strategy to Optimize New Revenue Generation During Critical Times
10:00am PDT
CASE STUDY B: BUSINESS SURVIVAL STRATEGY | Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail
10:30am PDT
Networking Coffee Break
11:00am PDT
Bridging the Digital and Physical World: Developing a Strategic Roadmap for Digital Commerce During Physically Distanced Retailing
11:40am PDT
Leveraging on AI and Data-Driven Marketing: Organizing and Sharing Data for Better CX
12:00pm PDT
Networking Lunch Break
1:20pm PDT
Winning Strategies in Account Based Marketing and CRM: Moving towards Generating a Higher Return on Investment (ROI)
1:40pm PDT
Changing Times: Building Loyal and Rewarding Relationships through Effective Storytelling and Innovative Content Marketing
2:10pm PDT
CASE STUDY C: STRATEGIC COLLABORATION | Staying Connected During Critical Times: How to Forge Internal and External Partnerships Aligned towards Marketing Objectives?
2:40pm PDT
Implementing Data Analytical Techniques in Achieving Collaborative Product Development
3:00pm PDT
Networking Tea Break
3:20pm PDT
Decoding the CX Ecosystem: Technology, Resources and Tools for Marketing Transformation
3:40pm PDT
CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS | Weathering the Storm: Minimizing the Impact on Purchase Decisions from Competing Channels
4:10pm PDT
Fast Tracking the New CMO: Trends in Building Swift Connections with Consumers
4:40pm PDT
Chairman’s Closing Remarks & End of Conference
Timezone
CMO Innovation Summit 2020 HK
America/Los Angeles
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CASE STUDY A: REVENUE OPTIMIZATION
CASE STUDY B: BUSINESS SURVIVAL STRATEGY
CASE STUDY C: STRATEGIC COLLABORATION
CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS
PANEL DISCUSSION