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CMO Innovation Summit 2020 HK
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Thursday, June 4
 

8:30am

Registration and Welcome Coffee

9:00am

Morning Conference Chair’s Opening Remarks | Ice Breaking Session

9:10am

Driving the CX Agenda: Accelerating CX Integration through Martech

9:30am

CASE STUDY A: REVENUE OPTIMIZATION | Re-adjusting your Marketing Strategy to Optimize New Revenue Generation During Critical Times

10:00am

CASE STUDY B: BUSINESS SURVIVAL STRATEGY | Engaging the E-commerce Clientele in an Increasingly Mixed Environment: Strategic Positioning and Rebranding in Retail

10:30am

Networking Coffee Break

11:00am

Bridging the Digital and Physical World: Developing a Strategic Roadmap for Digital Commerce During Physically Distanced Retailing

11:40am

Leveraging on AI and Data-Driven Marketing: Organizing and Sharing Data for Better CX

12:00pm

Networking Lunch Break

1:20pm

Winning Strategies in Account Based Marketing and CRM: Moving towards Generating a Higher Return on Investment (ROI)

1:40pm

Changing Times: Building Loyal and Rewarding Relationships through Effective Storytelling and Innovative Content Marketing

2:10pm

CASE STUDY C: STRATEGIC COLLABORATION | Staying Connected During Critical Times: How to Forge Internal and External Partnerships Aligned towards Marketing Objectives?

2:40pm

Implementing Data Analytical Techniques in Achieving Collaborative Product Development

3:00pm

Networking Tea Break

3:20pm

Decoding the CX Ecosystem: Technology, Resources and Tools for Marketing Transformation

3:40pm

CASE STUDY D: GAUGING THE BUYING POWER THROUGH APT DATA ANALYTICS | Weathering the Storm: Minimizing the Impact on Purchase Decisions from Competing Channels

4:10pm

Fast Tracking the New CMO: Trends in Building Swift Connections with Consumers

4:40pm

Chairman’s Closing Remarks & End of Conference